About Us

Alternawear started off as Alternatots Children’s Clothing, this was started with a simple desire to create fun, alternative, goth, punk, rockabilly and tattoo inspired childrens clothing and to make good use of my addiction to fabric and trims.

I have always loved fabric and creating things and after spending my childhood dressing my dolls I decided the next step would be to go to fashion college. So after completing a degree at the London College of Fashion in Textile and Print Design, I then worked for various clothing companies specialising in punk, rockabilly and gothic style clothing.

When my daughter was born in September 2007, I was very disappointed with the choice available to me when it came to clothing her. All the colours were pastels and all the brands that claim to be 'alternative' only consisted of slogan t-shirts and vests. There wasn't a pretty dress in sight!

So I decided to create my own, and Alternatots was born.

Lots of changes have happened since the beginning and we have now decided to stop making things in house and now use other manufacturing companies to help keep up with demand. I have also decided to take the focus off just children’s and baby clothing due to the demand found for my ladies wear ‘Alternadolls’ and my active wear range ‘Alterna-active’ and we are now using the over all brand name 'Alternawear Clothing' for our items.

Most of the prints used on my items are designed by me and my team so you know they are going to be one of a kind and unique.

We are now focusing on ladies fun and alternative clothing with a side of Rock, Kawaii, Punk and Gothic feels.

Most of my items have a delivery time of 2-3 weeks although usually quicker but please be mindful that Christmas and busy times might have take longer. If the item states it is made in the UK then you should get it within a week.

If you have any questions then please contact me at Julia@alternatots.com.